ABOVE: Highly complex suite of animations to illustrate world leading technology in the oil and gas production arena. The animations are fully interactive allowing users to explore important parts of the model and to see the effect of certain configuration changes while not losing the central marketing messages. The animations are used in support of global sales, staff training, and health and safety compliance.

overfinch

ABOVE: Modelling and animation of a new showroom setting for Overfinch, the world famous Range Rover specialists. The showroom is part of a new web-based car configurator application allowing the user to select models, options and finishes, viewing the completed car from all angles.

dek

ABOVE: High quality video is used to enhance websites where the 'experience' is one of the major selling ingredients. Video, like 3D, allows the user to understand your product or service as if you were right there with them, explaining how the benefits to them.

Digital & 3D

3D digital modelling and animation is fast becoming an essential tool for forward thinking, innovative businesses. Visualise product concepts, or create entire process simulations – the potential applications are endless.

3D animations will also bring amazingly rich life to otherwise dull web content and other digital marketing opportunities such as emails, virals and DVDs, etc.

Product Visualisation

3D modelling is ideal for showcasing new product concepts or demonstrating existing products that can’t be photographed such as those in hazardous locations. The ability to animate ‘exploded’ views, to simulate varied environments and to show working internals makes it easy to fully engage your customers and clearly show where your skills and experience will bring them the greatest benefits.

Service Sector Differentiation

In the service sector, it can be particularly hard to differentiate your organisation from the competition due to the generic ‘people based’ nature of many business service consultancies where the graphic look and messaging in many websites and brochures appears derivative. This makes it particularly hard for prospects to make an informed choice.

3D animation presents amazing opportunities to break the mould, using animated characters to bring your website to life. Add in a short story with some humour and you have a viral marketing campaign. Animate a ‘total service’ graphic and it becomes clear how the different strands of your business fit together to give your clients a turnkey solution and greater value.

Health & Safety

With ever more stringent health and safety legislation constantly emanating from the UK, the EU and the US, operating in an increasingly litigious world can be a major headache, especially for companies in sectors seen as hazardous. 3D modelling and animation enables far more comprehensive staff training to be carried out at a fraction of the cost, and allows the simulation of extreme events that might otherwise not be easy to demonstrate.

Additionally, technology now allows these animations to be delivered globally, in multiple languages, in a way that allows in-depth viewer tracking. This tracking is not simply proof of receipt of opening the file, but verifiable proof that the entire film has been watched giving you a full audit trail for each employee’s induction.