ABOVE: Development of event offers
for Jaguar Cars and Ultimate Car Control.
Marketing material included event branding and display stands, table top information and registration cards, big screen presentations, web landing pages, email follow up and brochures.

ABOVE: High end 'Magalogue' for one of the North West leading independent jewellers. This Magalogue is part luxury lifestyle magazine and part watch and jewellery catalogue featuring brand such as Rolex, Breitling, Tag Heuer, Gucci and Chopard with feature articles on luxury cars, boutique hotels, art galleries and premium drinks brands. Photography was by Dynasty actress, Emma Samms.

ABOVE: Design, development and ongoing management of a bespoke software system for Mövenpick Ice Cream (a division of Nestlé) to increase sales and help sales agents be more efficient. The system allows sales agents to design dessert menus on a laptop in front of their customers, gain instant approval, and then immediately send to print for delivery direct to the customer within a few days.

ABOVE: Business Services 'Magalogue' including contributions from accountants, solicitors, banks, insurers, recruitment and IT, plus lifestyle features on Maserati Cars, fine dining and collecting contemporary art. Each contributor has category exclusivity and each mails out to their own database giving around 10 times the reach for the same cost as one internal newsletter.

Marketing

We provide extensive support to the marketing departments of medium and large sized companies. Our understanding of the sales proces helps with the design and production of bespoke marketing tools to support an established sales system so that each piece has its own clearly defined and measurable objective.

The Typical Sales Process:

Lead Generation

Presenting a clear and easily understandable message to your audience is essential to generating new prospective customers. Turner Marketing offers new ways of getting through to your prospects, at whatever level, using innovative techniques – both digital and traditional print.

Lead Nurturing

Once a prospect has been identified, it is essential to communicate with them regularly and with relevance in a way that retains their interest up to the point at which they are willing to commit.

Sales Conversion

Explaining and demonstrating what differentiates your product or service from others, and what makes it particularly special and innovative, is one of the great challenges in sales. Turner Marketing is expert at bringing life to even the driest, most complex subjects.

Customer Retention

Three quarters of customers who switch suppliers state the principal reason as lack of communication – that they felt ignored and taken for granted. Regular communication is essential for repeat selling, cross selling and up selling to existing clients

 

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©2011 Turner Marketing Limited